Google Chrome users who want the experience they used to have on Facebook before the social platform went through a series of design updates can now do so with the 'Old Layout' extension.
The extension comes from Matt Kruse, who also developed 'Social Fixer,' which was made to enhance the Facebook experience by removing sponsored content, filtering out political posts, hiding posts once they've been read, and notifying users if they've been "unfriended" by someone—among other features.
The Old Layout extension simply reverts Facebook.com to its former design, which some users may prefer for its simplicity and familiarity. Like other Chrome extensions, Old Layout can be installed with ease, and uninstalled with the click of a button if users change their minds.
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Key Themes Behind This Trend
- Website-transforming Browser Extensions
- Disruptive innovation opportunity: Develop browser extensions that transform the design of popular websites to restore previous versions.
- 'old Layout' Extension
- Disruptive innovation opportunity: Create browser extensions that revert design changes made to popular social media platforms like Facebook.
- Enhancing User Experience with Extensions
- Disruptive innovation opportunity: Design browser extensions that enhance user experience by adding new features and removing unwanted content from websites.
Where This Applies
- Web Browser Development
- Disruptive innovation opportunity: Develop web browsers that natively support comprehensive customization and personalization options.
- Social Media Platforms
- Disruptive innovation opportunity: Innovate social media platforms by allowing users to customize and revert design changes using browser extensions.
- Digital Advertising
- Disruptive innovation opportunity: Create new digital advertising strategies or solutions that are less intrusive, as some users are adopting extensions to filter out sponsored content.
