Olay Whips Cleaners were recently added to the major skincare brand's repertoire, providing consumers with a lightweight and nourishing alternative that preps their skin for the brand's accompanying Whips moisturizers.
The Olay Whips Cleansers come in two variations, a Regenerist formula that helps to combat the signs of aging, and a Total Effects formula that promotes the look of visibly healthy skin. Both variations are made with natural-bead micropolishers and hydrators, which lightly exfoliate to enable the Whips moisturizers to more deeply penetrate the skin.
As the formula comes out as a foam, only a very small amount is needed to clean the face, with the lightweight formula leaving a clean, hydrated, and smooth feel behind.
What Makes This Trend Stand Out
- Natural-bead Micropolishers
- Skincare brands can innovate by incorporating natural-bead micropolishers in their cleansers to offer gentle exfoliation
- Lightweight Cleansers
- Brands can create lightweight cleansers like Olay Whips, which are gentle on the skin yet effective in removing impurities
- Prepping Skin for Moisturizers
- Innovative skincare companies can focus on creating cleansers that specialize in prepping skin for its accompanying moisturizers
Sectors Adopting This
- Skincare
- The skincare industry can benefit from incorporating natural-bead micropolishers into cleansers
- Beauty
- Innovative beauty companies can focus on creating natural-bead micropolishers based cleansers
- Personal Care
- Personal care brands can explore the creation of lightweight, foam-based cleansers with natural-bead micropolishers
