'Oh My CAD' is an architectural installation that is set up in Greece by the creative group 'Beforelight.' Along the Filikis Eterias Street in Thessaloniki, 'Beforelight' put up lights to spell out the measurements of the distances between elements of the street.
It is true that our experience of a city is based on its negative spaces -- the way we travel through it is by sidewalks, alleyways and other passageways. This idea is illustrated quite literally by transforming the city into a living set of architectural drawings. Alike a set of blueprints, 'Beforelight' chose a blue-colored light to drive home this association.
The unique installation makes people look up and become aware of their surroundings, creating a distinct landmark within the city of Thessaloniki.
Key Themes Behind This Trend
- Architectural Installations
- Opportunity for creating immersive experiences and highlighting urban spaces through large-scale installations.
- Spatial Awareness
- Opportunity to utilize art and technology to enhance people's perception of space and encourage mindful exploration.
- Urban Landmarks
- Opportunity to transform city environments into iconic landmarks that attract attention and promote local identity.
Where This Applies
- Art Installations
- Disruptive innovation opportunity for artists and designers to explore new ways of engaging with urban landscapes.
- Architecture
- Opportunity for architects to incorporate interactive elements into buildings and public spaces, creating memorable urban experiences.
- Tourism and Hospitality
- Opportunity to leverage unique city installations as tourist attractions and enhance the visitor experience.
