If the threat of an unhealthy lifestyle doesn't get one into eating fruits, the Ogilvy ads for NaturaSi will surely do the trick. These slithery armed ads will taunt, tempt and scare consumers into grabbing an apple from the nearest sidewalk grocer.
The ads feature an arm holding either a red, yellow or green apple with a thin snake of the same color wrapping itself around the arm and coming to a rest right by the apple. Their captions read the phrases "Eva bit it, without washing it" and "Just picked in our Eden" to add a majestic feel to the entire campaign. There is no doubting that the ads are extremely sensual as well. At the bottom of each poster, it reads "NaturaSi Organic and BioDynamic Products. Not Eating Them Is A Sin." The Ogilvy ads for NaturaSi promote the greatness of apples in various lights from fear to temptation.