Track-Themed Streetwear Runways

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The OFF-WHITE Spring/Summer 2019 Line Debuted in Paris

— October 1, 2018 — Fashion
The OFF-WHITE Spring/Summer 2019 collection took on the runways of Paris Fashion Week recently and it is full of streetwear goods designed from a track-themed perspective. Supermodels such as Bella Hadid and Kendall Jenner strutted down the runway in the pieces alongside track stars Dina Asher-Smith and Katarina Johnson-Thompsonan, perfectly blending street fashion with track apparel.

Some of the footwear options include what looks like a new iteration of the Nike Waffle Racer that boasts deconstructed design elements and the Abloh x Nike Air Vapormaxes, to name a few. Another standout piece from the capsule is the in-house CST-001 shoe that has a high-top cut and all-around strapped closure and branding details through the soles.


Image Credit: Eva Al Desnudo

Trend Themes

  1. Track-themed Streetwear — Disruptive innovation opportunity lies in designing streetwear apparel with track-themed elements.
  2. Deconstructed Design Elements — There is potential for disruptive innovation in deconstructing traditional designs and incorporating them into new products.
  3. High-top Cut Shoes — Designing high-top cut shoes with unique closure and branding details presents a disruptive innovation opportunity.

Industry Implications

  1. Fashion — The fashion industry can explore track-themed streetwear designs and deconstructed elements.
  2. Athletic Footwear — The athletic footwear industry can incorporate track-inspired elements into their designs.
  3. Sports Apparel — The sports apparel industry can experiment with high-top cut shoes with innovative closures and branding details.
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