OFFLINE by Aerie is a New Sub-Brand of Activewear for Real Life
Laura McQuarrie — July 27, 2020 — Fashion
References: aerie & businesswire
OFFLINE by Aerie is a new sub-brand of activewear and accessories to suit real movement and comfort. OFFLINE represents the evolution and expansion of the brand’s popular Chill.Play.Move. collection, which introduced comfortable
and practical activewear for everything from high-energy activities to recovery.
As Jennifer Foyle, Aerie Global Brand President, describes: "OFFLINE’s unique take on active lifestyle products celebrates real life when some days you feel like you can take on the world and other days you need that extra push to get off the couch."
Some of the styles that can be found in this new sub-brand include the popular OG Legging and the Real Me Legging, as well as new silhouettes like the Real Me Tank and the Real Me Strappy Back Bra.
Image Credit: Aerie
and practical activewear for everything from high-energy activities to recovery.
As Jennifer Foyle, Aerie Global Brand President, describes: "OFFLINE’s unique take on active lifestyle products celebrates real life when some days you feel like you can take on the world and other days you need that extra push to get off the couch."
Some of the styles that can be found in this new sub-brand include the popular OG Legging and the Real Me Legging, as well as new silhouettes like the Real Me Tank and the Real Me Strappy Back Bra.
Image Credit: Aerie
Trend Themes
1. Realistic Activewear - Opportunity for activewear brands to design and market realistic and practical clothing for everyday movement and comfort.
2. Expansion of Sub-brands - Opportunity for brands to create sub-brands that cater to specific consumer needs and preferences, such as activewear collections for real-life activities.
3. Embracing Body Positivity - Opportunity for brands to embrace body positivity and cater to diverse body types with inclusive activewear collections.
Industry Implications
1. Apparel - Disruptive innovation opportunity for apparel companies to develop and promote activewear collections that prioritize comfort and practicality for everyday movement.
2. Fitness - Opportunity for fitness industry players to collaborate with activewear brands and offer high-quality, realistic activewear options that support various fitness activities.
3. E-commerce - Opportunity for e-commerce platforms to showcase and sell realistic activewear collections that resonate with consumers looking for comfortable and practical options.
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