For the ultimate fan of the high performance car company, there is no resource more complete or more lavish than the Official Ferrari Opus which has been published by Kraken Opus and is set to be unveiled at the upcoming 2011 Melbourne Grand Prix.
With a staggering retail price of $275,000, the Official Ferrari Opus is a 37kg book that contains over 200,000 pages and 2,000 images. For those who live and breathe Ferrari, the book will include exclusive interviews, never-before seen photoshoots and extremely rare historical images.
Although the book has a price that is roughly commensurate to an actual Ferrari car itself, it isn't hard to believe that there will be a lot of car enthusiasts itching to get their hands on this exclusive tome.
What's Driving This Trend
- Luxury Collectible Books
- There is a growing trend towards producing exquisite and expensive books tailored to wealthy demographic subsets.
- Niche Fan Merchandise
- Exclusive products that target specific fan bases of high-end luxury brands are becoming particularly valuable market segments to explore.
- Hyper-focused Limited-edition Products
- More companies are featuring special edition products that cater to a select audience of brand loyalists and collectors who can spend big money to have something unique.
Who This Affects Most
- Publishing
- Publishers can explore new revenue streams and market opportunities by producing high-end limited-edition books for elite audiences.
- Automotive
- Luxury car manufacturers can enhance brand loyalty and offer unique merchandise to ultra-enthusiasts by creating collector items such as exclusive books, artwork and other novelty items.
- Fine Arts and Collectibles
- Companies specializing in fine art, including auction houses and galleries, can expand their businesses by partnering with big brands to produce unique high-end collector's items like the Official Ferrari Opus book.
