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Literal Hand-Packed Ads

The Office Depot Bubble Roll Campaign Promotes Protective Packaging

— September 25, 2012 — Marketing
The Office Depot Bubble Roll ad campaign may seem a bit disturbing at first, as though The Hand from 'The Addams Family' had a bunch of children who happened to go into the packing business, but it simply shows how protective their product is. The bubble wrap will securely hold each item stored in boxes and crates as though someone were holding it themselves.

Conceived and executed by Creative Juice, an ad agency based in Bangkok, Thailand, the Office Depot Bubble Roll campaign is both creative and clever. It was art directed by Pitha Udomkanjananan and Thirasak Tanapatanakul with creative direction by Prangthip Seelos as well as photography by Anuchai Secharunpotong and Nok Pipattungkul. The Office Depot Bubble Roll campaign will capture anyone's attention.
Trend Themes
1. Protective Packaging - Ad campaigns promoting the durability and security of packaging are becoming more popular.
2. Creative Advertising - Ad agencies are incorporating more creativity and cleverness in their campaigns to capture attention.
3. Unconventional Imagery - Campaigns featuring unconventional imagery, like literal body parts, are becoming a new trend in advertising.
Industry Implications
1. Packaging Industry - The packaging industry can explore new marketing strategies that promote the durability and security of their products.
2. Advertising Industry - The advertising industry can adapt to more creative and unconventional approaches to capture attention in campaigns.
3. Photography Industry - The rise of creative ad campaigns is creating new opportunities for photographers to showcase their skills through unique and unconventional imagery.
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