Innovative Dyed Militaristic Apparel

Stone Island Explores New Processes in the OFF-DYE OVD Range

Stone Island introduces its new Cotton Ripstop OFF-DYE OVD collection designed for the Spring/Summer 2022 season. It is made up of a selection of both outerwear and knitwear options that are made using cotton or military-grade cotton ripstop fabric.

The latest drop is inspired by the name of the processes used for each silhouette. All of the jackets are detailed with progressive dyeing and resin coating cycle processes. It also has dried apparel that has been treated with corrosive resin in order to fade some of the color. This adds a unique finish to the look before it's overdyed, washed, or dried out. Notably, all of the designs are complete with a Stone Island badge by the left sleeve that is also designed in the OFF-DYE OVD treatment.

Image Credit: Stone Island

Militaristic Apparel
Opportunity for progressive dyeing and resin coating processes to be applied to a wider range of utilitarian clothing beyond just outerwear and knitwear.
Dyeing Innovation
Explore new and unique methods of dye treatment for clothing to create truly distinct and individual garments.
Resin Finishes
Incorporate corrosive resin treatments to create a faded and aged look in clothing and accessories.

Industries Being Reshaped

Fashion
Fashion designers and clothing manufacturers can explore progressive dyeing, resin coating, and unique treatment methods to add value and uniqueness to their product offerings.
Militaristic Clothing
Militaristic clothing brands can incorporate new and innovative dye and resin treatments to create a fresh and distinct look in a highly competitive market.
Accessories
Accessory manufacturers can apply progressive dyeing and resin coating processes to leather goods, shoes, and bags to add uniqueness and individuality to their products.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 9%
Freshness 12%