The OFF! Turn Off! ad campaign is an interesting concept. It melds two ideas together for one purpose: turn off your mosquito appeal with OFF! like you would turn off a light bulb. Quirky and whimsical, the campaign not only sends a message, it does so in a cute and unique way.
Conceived by ad agency Giovanni+Draft FCB, which is based in Sao Paolo, Brazil, the OFF! Turn Off! ad campaign also seems to target the whole family. I say this because of the puppet-like aesthetic of each image as well as its rather exaggerated scenarios, which would clearly be a hit with the young ones.
Overall, the OFF! Turn Off! ad campaign plays with an interesting concept that works for them.