The OFF! Turn Off! 2011 Ads Boasts an Instant Mosquito Repellent
Meghan Young — May 10, 2011 — Marketing
References: giovannidraftfcb.br & ibelieveinadv
The OFF! Turn Off! ad campaign is an interesting concept. It melds two ideas together for one purpose: turn off your mosquito appeal with OFF! like you would turn off a light bulb. Quirky and whimsical, the campaign not only sends a message, it does so in a cute and unique way.
Conceived by ad agency Giovanni+Draft FCB, which is based in Sao Paolo, Brazil, the OFF! Turn Off! ad campaign also seems to target the whole family. I say this because of the puppet-like aesthetic of each image as well as its rather exaggerated scenarios, which would clearly be a hit with the young ones.
Overall, the OFF! Turn Off! ad campaign plays with an interesting concept that works for them.
Conceived by ad agency Giovanni+Draft FCB, which is based in Sao Paolo, Brazil, the OFF! Turn Off! ad campaign also seems to target the whole family. I say this because of the puppet-like aesthetic of each image as well as its rather exaggerated scenarios, which would clearly be a hit with the young ones.
Overall, the OFF! Turn Off! ad campaign plays with an interesting concept that works for them.
Trend Themes
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Instant Repellents — Quirky and whimsical concepts can be employed in marketing instant insect and mosquito repellents.
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Puppet-like Aesthetic — The puppet-like aesthetic can be used in marketing campaigns for family-oriented products and services.
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Exaggerated Scenarios — Exaggerated scenarios can be used as a creative and unique way to advertise products that solve real-life problems.
Industry Implications
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Insect Repellents and Control — The insect repellent industry can employ creative and fun concepts to promote their product.
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Advertising and Marketing — Ad agencies can use the puppet-like aesthetic and exaggerated scenarios in their advertising campaigns to capture the audience's attention.
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Children's Products and Services — The puppet-like aesthetic and exaggerated scenarios can be used in advertising children's products and services to engage young consumers and their families.
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