The OFF! Turn Off! ad campaign is an interesting concept. It melds two ideas together for one purpose: turn off your mosquito appeal with OFF! like you would turn off a light bulb. Quirky and whimsical, the campaign not only sends a message, it does so in a cute and unique way.
Conceived by ad agency Giovanni+Draft FCB, which is based in Sao Paolo, Brazil, the OFF! Turn Off! ad campaign also seems to target the whole family. I say this because of the puppet-like aesthetic of each image as well as its rather exaggerated scenarios, which would clearly be a hit with the young ones.
Overall, the OFF! Turn Off! ad campaign plays with an interesting concept that works for them.
The OFF! Turn Off! 2011 Ads Boasts an Instant Mosquito Repellent
Meghan Young — May 10, 2011 — Marketing
References: giovannidraftfcb.br & ibelieveinadv