Odylyne The Ceremony is for the bride who loves fantasy and many of the collections are inspired by books and movies loved by designer Stephanie White. The new collection that launched during New York Bridal Fashion Week includes six looks that are youthful and inspired by the 1970 movie Valerie and Her Week Of Wonders.
Odylyne The Ceremony's Her Week Of Wonders collection explores themes of innocence with silhouettes that include puff sleeves and high-low skirts, and the brand's first-ever velvet dress.
White has observed that brides are forgoing traditional white dresses in favor of alternatives that better capture their unique sense of style. As the designer says, "Every girl wants to see something new, and I think it’s important for brands to evolve."
Why This Trend Is Growing
- Fantasy Bridalwear
- Designers could explore more fantastical themes and inspirations in bridalwear collections.
- Non-traditional Wedding Dresses
- There is a growing trend of brides seeking alternative colored and styled wedding dresses.
- Innocence-inspired Silhouettes
- Silhouettes inspired by themes of innocence such as puff sleeves and high-low skirts could become more prevalent in bridalwear collections.
Industries Being Reshaped
- Bridal Fashion
- Bridal fashion designers could consider exploring more unique and fantastical themes and inspirations to appeal to non-traditional brides.
- Vintage-inspired Fashion
- Vintage-inspired fashion designers and brands could look to the innocence and fantastical inspirations of the 1970 movie Valerie and Her Week Of Wonders for future collections.
- Textile Industry
- The use of velvet in bridalwear collections, as seen in Odylyne The Ceremony's new collection, could inspire a re-emergence of velvet in the wider textile industry.
