Ideas
Explore the world's #1 largest database of ideas and innovations, with 457,939 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,876 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,876 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,204 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 457,939 cutting edge ideas.

Multi-Functional Fashion Totes

The 'Ocht' Can Fold from a Petite Handbag to a Hiking Pack

— August 30, 2017 — Art & Design
The 'Ocht' is an eight-in-one bag that merges versatility and functionality, without compromising style. Whether you're commuting to and from the office, or going on a hiking expedition, your bag needs to be reflective of you while catering to a variety of physical needs. Filling both of these requirements, this transformable bag is the first of its kind, remaining sleek enough for the city, and durable enough for the forest.

Ocht prides itself on its lo-tech abilities, offering a technology-free, user-friendly product. In a matter of minutes, the bag can be folded from a luggage-hauling sack, to a fashionable, office-ready tote bag. With sustainability at the forefront of its design, this diverse accessory poses itself as the last bag a consumer will need to buy.
Trend Themes
1. Versatile Bags - The rise of multi-functional bags that can adapt to different needs presents an opportunity for brands to offer convenience and flexibility to consumers.
2. Sustainable Fashion - The focus on sustainability in fashion opens up opportunities for brands to create eco-friendly accessories like the Ocht bag, appealing to conscious consumers.
3. Tech-free Designs - The demand for simple, user-friendly products like the Ocht bag showcases the potential for brands to explore lo-tech innovations in response to customer preferences.
Industry Implications
1. Fashion Accessories - The multi-functional bag trend presents opportunities for brands in the fashion accessories industry to offer versatile and practical products to consumers.
2. Outdoor Gear - The Ocht bag's ability to transform into a hiking pack highlights the potential for innovation in the outdoor gear industry, providing customizable solutions for adventurers.
3. Eco-friendly Products - The sustainable design of the Ocht bag aligns with the growing demand for eco-friendly products, making it an appealing choice for brands in the eco-conscious market.
1.9
Score
Popularity
Activity
Freshness