The Mercedes-Benz ad campaign â€œObject of Desireâ€ presents a humorous take on the old stereotype that women are more likely to date men who have a great car.
The ads, which were created by Scholz & Volkmer of Germany, feature gorgeous women flocking around the lovely E-Class coupe. While this Mercedez-Benz ad is not so subtle with its message, it is hilariously well done.
Implications - The automotive industry has to take a new way of marketing their vehicles. Traditional methods no longer cut it, as it is too cookie cutter and does not connect to the driver. The driver wants to feel a specific way when they drive, therefore by targeting the emotion in advertising, the driver will associate the feeling with this.