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Condescending Car Commercials

Mercedes Benz Ad Pokes Fun at Seller Stereotyping

— May 21, 2009 — Autos
The Mercedes-Benz ad campaign “Object of Desire” presents a humorous take on the old stereotype that women are more likely to date men who have a great car.

The ads, which were created by Scholz & Volkmer of Germany, feature gorgeous women flocking around the lovely E-Class coupe. While this Mercedez-Benz ad is not so subtle with its message, it is hilariously well done.

Implications - The automotive industry has to take a new way of marketing their vehicles. Traditional methods no longer cut it, as it is too cookie cutter and does not connect to the driver. The driver wants to feel a specific way when they drive, therefore by targeting the emotion in advertising, the driver will associate the feeling with this.
Trend Themes
1. Emotional Advertising - The automotive industry can utilize emotional advertising to connect with drivers on a deeper level.
2. Humorous Marketing - Humorous marketing campaigns can be a fresh and effective way for car companies to stand out in their advertising efforts.
3. Subtle Messaging - Offering a subtle message in advertising can be a successful approach for car companies to avoid alienating potential customers.
Industry Implications
1. Automotive - Car companies can benefit from new, innovative marketing techniques to appeal to modern drivers.
2. Advertising - Advertising firms can explore new approaches to help car companies stand out in a crowded marketplace.
3. Humor Entertainment - Humor entertainment can remain an important aspect in the advertising industry, leading to increased success for companies who use it in their campaigns.
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