Creamy Creation saw the ever-growing interest in plant-based, free-from diets from health-conscious Millennials and set out to create a first-of-its-kind spirit with Oats Liqueur. The vegan and gluten-free product is made with real oats and it can be found in four indulgent flavors, (Coffee Caramel Fudge, Cinnamon Sugar Cookie, Orange Blossom, Ginger Rum and Honey) plus one Classic Oats variety.
Due to the nature of the product, it's described as "fully customizable," since it can be made with just about any flavor combination and the amount of oats can be adjusted to create a well-balanced flavor experience.
As Jeroen Huiskes, Innovation Manager Creamy Creation says: "What started as an alternative to dairy milk in the coffee segment, is now expanding across various segments of the food and beverage category."
Key Themes Behind This Trend
- Plant-based Liqueurs
- Opportunity for beverage companies to explore the growing demand for vegan and gluten-free products and create innovative, plant-based liqueurs using unique flavor combinations.
- Customizable Spirits
- Innovation opportunity for brands to allow consumers to personalize their spirits, like Oats Liqueur, by adjusting the amount of oats and flavors used to create a unique and personalized experience.
- Oat-based Products
- Rising trend in using oat-based ingredients in the creation of new food and beverage products, providing opportunities to develop new oat-based products like Oats Liqueur in a variety of flavors for different market segments.
Where This Applies
- Beverage Industry
- Plant-based liqueurs such as Oats Liqueur present a disruptive innovation opportunity for beverage companies to expand into the growing market segment of vegan and gluten-free products.
- Alcohol Industry
- Customizable spirits like Oats Liqueur provide an innovation opportunity for alcohol companies to tap into the trend of personalized experiences and unique flavor combinations in the alcohol industry.
- Health Food Industry
- Oat-based products are gaining popularity in the health food industry, creating opportunities for the industry to develop new oat-based products, like Oats Liqueur, that cater to the growing demand for plant-based and gluten-free options.
