Creamy Porridge-Based Lattes

Starbucks South Korea Now Offers a Breakfast-Inspired Oatmeal Latte

For those who have always wanted to combine their favorite breakfast dish with their preferred morning pick-me-up, Starbucks South Korea has created a creamy new beverage called the Oatmeal Latte. Featuring a blend of nutty, grain-based milk and the brand's signature espresso, the new drink is the ultimate early-morning energizer.

The new Oatmeal Latte is a hybrid drink that is meant to combine the comforting flavor of porridge with the energizing caffeine boost of a latte. The drink itself feature an oat milk base, which is then combined with smooth Starbucks espresso. The drink is also topped with a sprinkling of crunchy grains and berries to bring out the nutty oatmeal flavor.

While the idea of combining a breakfast dish with coffee may sound unusual, the new drink is an efficient way to enjoy two popular Starbucks items at once.

Creamy Porridge Beverages
Porridge-based lattes offer a creamy and innovative twist on traditional coffee drinks, providing opportunities for diverse porridge-based beverages.
Hybrid Drinks
Combining two beloved beverage categories can lead to delicious and unique drink creations in the beverage industry.
Oat Milk Alternatives
As consumers seek out more sustainable and plant-based options, oat milk is becoming a popular alternative for dairy and non-dairy milk options in the food and beverage industry.

Industries Being Reshaped

Coffee Shops
Innovative porridge-based lattes offer coffee shops a new potential draw and way to stand out in the competitive coffee industry.
Plant-based Alternatives
The growing popularity of oat milk as a dairy and non-dairy alternative presents opportunities for food and beverage companies to expand their plant-based offerings.
Breakfast Food
Breakfast-inspired beverages such as oatmeal lattes create a bridge between breakfast dishes and coffee, offering new possibilities for innovative breakfast menu items.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 28%
Activity 49%
Freshness 8%

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