Oatly, the Swedish-owned oat milk brand, recently announced its plan for further expansion in the Chinese market following its recent IPO success. The brand first entered the Chinese market in 2018 and its products are currently sold in over 11,000 cafes and 6,000 brick-and-mortar stores across China. After securing new funding, the brand is set to expand even further.
Oatly ice cream is 100% plant-based and, as its name suggests, is made from oat milk – meaning it contains no animal fat, lactose, or transfat. According to some studies, up to forty times more individuals suffer from lactose intolerances in Asian countries compared to other European countries. This makes the country an ideal market for plant-based products like Oatly, a significance not lost to the brand.
Image Credit: Oatly