While it is not difficult for consumers to find frozen entrees on the market like vegetarian chili, chana masala or Thai curry, Grainful distinguishes itself as a unique brand by making its entrees oat-based.
True to its name, Grainful's frozen entrees like Ranchero Chicken, Tuscan Bean & Kale and Unstuffed Pepper are made with a base of 100% whole grain steel cut oats, effectively transforming what is often only seen as a breakfast staple into a replacement for other grains. Although oats are often paired with sweeteners, fruits and berries, these oat-based meals are enriched with a variety of savory herbs and vegetables.
Grainful is one of the innovative food and beverage companies that is participating in this year's Chobani Food Incubator.
What's Driving This Trend
- Oat-based Entrees
- Disruptive innovation opportunity: Explore the use of oats as a base for savory frozen entrees, offering a healthier alternative to traditional grains.
- Whole Grain Steel Cut Oats
- Disruptive innovation opportunity: Develop new applications for whole grain steel cut oats in the food industry beyond breakfast products.
- Savory Oat-based Meals
- Disruptive innovation opportunity: Create innovative meals using oats as a substitute for other grains, providing a unique flavor profile.
Who This Affects Most
- Frozen Food Industry
- Disruptive innovation opportunity: Introduce oat-based frozen entrees to cater to health-conscious consumers seeking convenient options.
- Food and Beverage Industry
- Disruptive innovation opportunity: Incorporate whole grain steel cut oats in various food and beverage products to enhance nutritional value and appeal to health-conscious consumers.
- Plant-based Food Industry
- Disruptive innovation opportunity: Develop oat-based alternatives to popular plant-based products, expanding options for consumers seeking healthier and sustainable food choices.
