The Nylon Mexico July 2013 spread defies conformity with the rebellious statement that “punk is not dead.” Photographer Matallana primarily uses a monochromatic theme to capture a punk rock feel that even ‘The Clash’ would be proud of.
Creative director Ivy Bjork successfully transcends time by drawing out the chic nature of many of the past punk rock styles. Models Roberta Cardenio and Nikayla Novak do well to evoke an edgy persona with their brutally alluring stares that dare the viewer to question their authenticity. Jakob Sherwood does an amazing job by styling the hair in a wildly untamed fashion that perfectly personifies the iconic culture. All in all, the Nylon Mexico July 2013 editorial truly does bring to life the rebellious nature of the style and certainly adds merit to the message that “punk is not dead.”
What Makes This Trend Stand Out
- Punk Rock Aesthetic
- Fashion and media industries can capitalize on the punk rock aesthetic by incorporating elements of punk culture into their designs and editorials.
- Retro Revival
- The revival of past fashion trends, such as punk rock, can create opportunities for innovative reinventions and modern interpretations.
- Youth Culture Rebellion
- The punk rock movement continues to inspire youth culture and rebellion, creating potential marketing opportunities for brands targeting the younger demographic.
Sectors Adopting This
- Fashion
- The fashion industry can incorporate punk rock elements into their designs for a modern interpretation of the iconic culture.
- Media
- Magazines and other media outlets can use the punk rock aesthetic as a theme for their editorials and marketing campaigns.
- Marketing
- Brands can use the punk rock movement and rebellious youth culture to market their products to a younger demographic.
