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$54,000 Bottle of Scotch
Christie's sale of wines and spirits took place on Saturday, December 8, 2007. It was the first liquor auction in New York since prohibition. The 81-year-old bottle of 1926 Macallan Scotch whiskey sold for $54,000.
Implications - Auctions are becoming a popular way for luxury-loving consumers to indulge and get exclusive, one-of-a-kind items. While products sold at auctions have traditionally been art, furniture, jewelry and the like, with this bottle of scotch being sold for a pretty penny, there is no telling what other less-than-extraordinary items will receive such high demand.
Implications - Auctions are becoming a popular way for luxury-loving consumers to indulge and get exclusive, one-of-a-kind items. While products sold at auctions have traditionally been art, furniture, jewelry and the like, with this bottle of scotch being sold for a pretty penny, there is no telling what other less-than-extraordinary items will receive such high demand.
