Revealing the plans for the Nvidia Santa Clara campus is perhaps one of the best ways the company could have celebrated its 20th anniversary milestone. Having "invented the GPU, revolutionized gaming, helped Hollywood make jaw-dropping movies, and powered the world’s fastest supercomputer," as boasted on its blog, Nvidia deserves some new digs.
Said to rival Apple's own spaceship of a campus that should be completed by 2015, the Nvidia Santa Clara campus "will be the symbol, the physical manifestation, of our vision for the company," writes Jen-Hsun Huang. The undulating geometric roof does hold a lot of promise.
Designed by renowned architecture firm Gensler, the Nvidia Santa Clara campus takes on the form of a triangle, which Huang notes is "the fundamental building block of computer graphics."
What's Driving This Trend
- Geometric Building Design
- The undulating geometric roof design of the Nvidia Santa Clara campus presents an opportunity for disruptive innovation in the architecture and construction industries.
- Corporate Campus Rivalry
- The competition between companies to build impressive and innovative corporate campuses such as Nvidia's Santa Clara campus and Apple's 'spaceship' presents opportunities for disruptive innovation in corporate architecture and design.
- Innovative Branding Through Architecture
- The Nvidia Santa Clara campus design as a physical representation of its vision for the company presents an opportunity for disruptive innovation in how brands use architecture to reflect their identity and values.
Who This Affects Most
- Architecture
- The undulating geometric roof design of the Nvidia Santa Clara campus presents an opportunity for disruptive innovation in the field of architecture.
- Construction
- The unique design of the Nvidia Santa Clara campus presents an opportunity for disruptive innovation in the construction industry.
- Technology
- The use of technology in the design and construction of corporate campuses such as Nvidia's Santa Clara campus presents an opportunity for disruptive innovation in the technology industry.
