You may not feel like you're getting much out of your beverage if the bottle's looking a little sad, and the redesign of Nuun Sports Hydration packaging aims to keep its customers from falling asleep.
The Nuun brand asks athletes to "One Up Your Water" with a selection of electrolyte-enhanced drink tablets that replenish what came out of you during your workout. The product comes in an array of flavors, from Lemon-Lime and Citrus Fruit to Tri-Berry and Orange. Color-coding each tube according to the hue of the sourced fruit, the creatives at Creature behind the bottle branding go further to make the item stand out.
Bright boxes have been designed, which presumably contain a selection of four or so flavors. Infusing the logo and labeling with playful blocks of color and fluid lines, Nuun Sports Hydration packaging suggests a hint of the juicy taste to the eyes.