Those who love nut milk alternatives are often forced to choose between a store-bought option in a carton that's full of stabilizers, fillers and gums or making their own plant-based beverage from scratch, which can be both time-consuming and messy. JOI offers a convenient third option with its nut-based concentrates, which are all-natural and made with "100% nut content" and "no junk."
To use these concentrates, which are available in varieties like almond and cashew, a consumer only needs to add water to the product in a blender. In a matter of seconds, they'll have a smooth, ready-to-drink product that can be stirred into a variety of beverages or used as a substitute for milk in a variety of cooking and baking applications.
What's Driving This Trend
- All-natural Nut Milk Alternatives
- Disruptive innovation opportunity: Create new plant-based beverage concentrates using different nuts and flavors.
- Convenient Nut-based Concentrates
- Disruptive innovation opportunity: Develop pre-packaged, single-serving nut-based concentrates for on-the-go consumption.
- DIY Plant-based Beverage Solutions
- Disruptive innovation opportunity: Design DIY kits that allow consumers to make their own customizable plant-based beverage concentrates at home.
Who This Affects Most
- Food and Beverage
- Disruptive innovation opportunity: Introduce plant-based beverage concentrates to the mainstream market as a healthy, customizable and sustainable alternative to traditional dairy products.
- Health and Wellness
- Disruptive innovation opportunity: Collaborate with nut milk alternative brands to create personalized nut-based concentrate solutions for specific dietary needs, such as gluten-free, lactose-free, or low-sugar options.
- Kitchen Appliances
- Disruptive innovation opportunity: Develop specialized blenders or appliances designed specifically for easily and efficiently mixing nut-based concentrates with water.
