These New Nush Dessert Flavors are Tasty and Satisfying
Michael Hemsworth — August 24, 2021 — Marketing
These new Nush dessert flavors are being launched by the UK-based dairy-free food brand to provide consumers with a way to satisfy their cravings in a plant-based way. The new product flavors include the Chocolate Fudge Pot and the Mango & Passionfruit Yog, which are both arriving at Ocado locations in the UK starting in August. The Chocolate Fudge Pot will retail for £3 for two 75-gram pots, while the Mango & Passionfruit Yog is priced at £2.99 for a 350-gram sharing pot.
Co-Founder Bethany Eaton explained the new Nush dessert flavors further saying, "As the first brand to bring nut m*lk yogurt to the UK, innovation has always been at the heart of Nush. 2021 will be a big year of innovation for the business as we grow our share of the dairy-free category. We are really excited to be launching the Choc Fudge Pots, after the huge success of entering the dessert category with the Choc Pot, which was an instant favourite amongst British consumers. This NPD will be joined by a Mango & Passionfruit Yog, which we think consumers will love as it tastes just like Summertime.”
Co-Founder Bethany Eaton explained the new Nush dessert flavors further saying, "As the first brand to bring nut m*lk yogurt to the UK, innovation has always been at the heart of Nush. 2021 will be a big year of innovation for the business as we grow our share of the dairy-free category. We are really excited to be launching the Choc Fudge Pots, after the huge success of entering the dessert category with the Choc Pot, which was an instant favourite amongst British consumers. This NPD will be joined by a Mango & Passionfruit Yog, which we think consumers will love as it tastes just like Summertime.”
Trend Themes
1. Plant-based Desserts - The rise of plant-based desserts is an opportunity for dairy-free food brands, like Nush, to innovate and create tasty alternatives.
2. Innovation in Non-dairy Market - As the dairy-free market expands, there is an opportunity for brands to introduce new and innovative products like Nush's nut m*lk yogurt.
3. Flavors Based on Season - Seasonal based flavors is an innovative way to create excitement and expand the product line as demonstrated by Nush's Mango & Passionfruit Yog targeting Summertime tastes.
Industry Implications
1. Dairy-free Food - Innovative brands like Nush are expanding the dairy-free food industry, which will continue to grow thanks to health and environmental concerns.
2. Plant-based Food - The plant-based food industry is expanding and offers an opportunity for companies to introduce new products and flavors, like Nush's plant-based desserts.
3. Online Retail - As online grocery shopping becomes more prevalent, like through Ocado in the UK, brands like Nush can expand their reach and target a wider audience.
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