Relaxed Alabaster Editorials

Katlin Aas Shines in the Numéro Russia June 2014 Issue

Katlin Aas stars in the 'White Light' editorial for Numéro Russia's June 2014 issue.

White is a hue that's often donned for formal occasions -- baptisms, weddings and soirees -- so it's refreshing to see Aas wear it in such a casual setting. In fact, the entire editorial is photographed within the confines of her bedroom. Aas' ruffled ivory attire, chosen by fashion editor Vittoria Cerciello, almost blends into her white walls and sheets. It's clear that Aas favors a clean aesthetic when it comes both interior design and her wardrobe choices.

Makeup artist Frankie Boyd contoured Aas' porcelain skin, while hair stylist Nicholas Eldin styled the only form of contrast in the whole shoot -- Aas' jet-black hair -- into a choppy, aggressive 'do. The editorial was lensed by photographer David Reomer.

Casual White Fashion
Opportunity for fashion brands to create casual white clothing for everyday wear.
Clean Aesthetic
Opportunity for interior designers to create clean and minimalistic spaces.
Contrasting Hairstyles
Opportunity for hairstylists to experiment with bold and contrasting hairstyles.

Who This Affects Most

Fashion
Fashion brands can tap into the trend of casual white clothing for everyday wear.
Interior Design
Interior designers can cater to the demand for clean and minimalistic spaces.
Haircare
Hairstylists can explore new hairstyles that offer bold contrasts.
SCORE
4.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 52%
Freshness 8%

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