NOW Money is an app-only bank serving the unbanked in the Middle East. The mobile banking app is "driven by financial inclusion and corporate social responsibility, in alignment with the UAE's vision to improve employee welfare, especially for low income migrants." Based in Dubai, NOW Money is the first financial institution of its kind in the GCC (the Cooperation Council for the Arab States of the Gulf).
Many migrant workers in the Gulf cannot afford the banking fees associated with having a bank account. NOW Money aims to empower the local unbanked population by replacing standard payroll practices with an app. The online accounts come with a debit card and are accessible via a link sent by employers. Customers can top up prepaid cards, pay bills, make international transfers and compare services.