As more and more consumers have become aware of the issues that are associated with the consumption of refined sugar products, many are seeking out natural alternatives that they can feel good about, such as NOW Foods' Date Sugar.
Completely raw and unprocessed, NOW Foods' Date Sugar provides an all-natural flavor and functions as a great substitute for brown sugar -- making it great for adding to coffee, baking, and much more.
As the Date Sugar is made entirely from powdered dried dates, it's about the same in calories as refined white sugar, but contains just a fraction of the carbohydrates. In addition, it has a pleasant taste that doesn't draw too much attention to itself, making it a versatile family-friendly alternative.
What's Driving This Trend
- Natural Sweeteners
- The trend for natural alternatives to refined sugar is growing among health-conscious consumers.
- Single-ingredient Products
- Single ingredient date sugar shows there is still a demand for simple and minimally processed food products.
- Functional Ingredients
- NOW Foods' Date Sugar can provide a unique flavor profile while still serving as a functional substitute for brown sugar.
Who This Affects Most
- Food and Beverage
- Date Sugar could be embraced by the food and beverage industry for use in baking, drinks and other applications.
- Health and Wellness
- Date Sugar presents an innovation opportunity for the health and wellness sector, catering to consumers seeking all-natural ingredients for their diets.
- Natural Products
- NOW Foods' Date Sugar represents an innovation opportunity within the natural products industry, offering a natural alternative to refined sugar products.
