If you’ve ever driven through miles and mile of farmland, you know how monotonous it is. Corn or soybeans as far as the eye can see, with an occasional barn thrown in. Svein Møxvold decided to add some color.
He wrapped hay bales in plastic, painted them Pepto-Bismol-Pink, and put them back into their native environment.
Implications - Whether they reside in the city or the country, today's consumer is constantly seeking ways to add an element of fun to their daily lives. The chaotic nature of society creates an unshakable urge to break free and let loose in a consumer; products that provide that opportunity yet still allow for the smooth function of daily life are sure to please.