Nostalgic clothing has been a soft spot for the fashion industry and the style-minded consumer for some time now. Hence, Los Angeles-based brand PizzaSlime decides to pay tribute to that in its "first ever lookbook." Agreeable to the company's ethos and approach to fashion, the Fall/Winter 2018 collection features some comfortable garments that boast humorous and clever graphics. From the 'I'm chillin at home' Venn diagram and the cheerful 'Everything's Fucked' Mickey Mouse-inspired piece to the crewnecks that boast slogans like 'Softcore' and 'Ugly but Honest,' PizzaSlime's nostalgic clothing collection is ideal for the millennial who will, without a doubt, get and even resonate with the references.
Moreover, the LA brand decides to present its range in a very unique and quirky way. The 2018 nostalgic clothing collection is presented with "glitchy 2000s-era internet graphics" that have an unfinished and bootleg quality.
Photo Credits: Michael Delaney
What's Driving This Trend
- Nostalgia Fashion
- Companies can embrace nostalgia and pay tribute to previous fashion eras, while incorporating humor and clever graphics.
- Unique Presentation
- Innovative presentation methods can attract customers, such as using glitchy 2000s internet graphics.
- Humorous Slogans
- Adding humorous slogans or graphics to comfortable and trendy clothing can appeal to millennial consumers.
Who This Affects Most
- Fashion Industry
- Fashion companies can pay tribute to past fashion eras using humorous graphics and slogans to attract millennial consumers.
- Graphic Design Industry
- Graphic designers can create fun, nostalgic graphics to be used on clothing or in unique presentations for fashion companies.
- Marketing Industry
- Marketers can use unique presentation styles, such as glitchy internet graphics, to appeal to millennial customers in the fashion industry.
