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Natural Insect-Repelling Candles

Nomad Home's SHOO Citronella Patio Candle is for the Outdoors

— July 4, 2019 — Lifestyle
Nomad Home's special clean-burning SHOO Citronella candle is soy wax based and designed for patio lounging purposes during the warm summer season. It functions as a natural insect repellant to ensure that homeowners can enjoy their outdoor relaxation at ease.

It is infused with citronella plant oils with blends of additional natural herbal essential oils with the optional labels of "GTFOH" or "SHOO." The three note profiles start with the top notes of peppermint and lemongrass, with mid notes of citronella and verbena, and a base of camphor and eucalyptus. IT can burn for up to 40 hours on small patios and 70 hours on larger patios, depending on the 8oz or the 12oz jars.
Trend Themes
1. Natural Insect-repelling Products - The trend of using natural insect-repelling products like Nomad Home's SHOO Citronella Patio Candle can disrupt the market for chemical-based insecticides.
2. Soy Wax-based Candles - The trend of using soy wax-based candles like Nomad Home's SHOO Citronella Patio Candle can disrupt the market for petroleum-based candles.
3. Personalized Labeling - The trend of personalized labeling, like Nomad Home's optional labels of 'GTFOH' or 'SHOO,' can disrupt the market for standard labeling in the home decor industry.
Industry Implications
1. Home Decor - The home decor industry can disrupt the market for insecticides by including natural insect-repelling products like Nomad Home's SHOO Citronella Patio Candle.
2. Candle Manufacturing - Candle manufacturing companies, especially those that use petroleum-based products, can disrupt their own industry by adopting natural ingredients like soy wax and citronella oils to create new product lines that appeal to health-conscious customers.
3. Essential Oils - Essential oil companies can disrupt the market for synthetic fragrances by offering natural blends like the ones used in Nomad Home's SHOO Citronella Patio Candle as an alternative in candle-making and other personal care products.
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