Polyform Architects were commissioned by the Danish restaurant 'Noma' to create a nordic landscape outside of the building. The interior of the eatery, which was named 'The World's Best Restaurant' by Restaurant magazine for the fourth consecutive time, was designed by Space Copenhagen.
The restaurant has become such a tourist attraction, people travel just to take their photo taken outside of it. This exterior design was intended as a solution for this phenomenon. Polyform's Thomas Kock explains, "Head chef René Redzepi was not interested in putting up a red rope in front of the restaurant. He didn't want to exclude the curious minds but rather create a buffer zone around the restaurant, which gave visitors the experience of Noma and in this way included them."
The studio recreated the rugged nordic landscape by incorporating indigenous plants and generally mimicking the natural environment.
Key Themes Behind This Trend
- Indigenous Landscape Design
- Opportunity for architects to create unique and immersive environments by incorporating native plants and mimicking natural landscapes.
- Tourist-friendly Designs
- Chance for businesses to design exterior spaces that attract tourists and enhance their overall experience.
- Inclusive Experiences
- Potential for creating buffer zones around establishments to include curious visitors while maintaining a sense of exclusivity.
Where This Applies
- Hospitality
- Hotels and restaurants can leverage indigenous landscape design to enhance their outdoor spaces and attract guests.
- Architecture
- Architectural firms can tap into the trend of tourist-friendly designs by creating visually appealing exteriors for commercial establishments.
- Tourism
- Opportunity for tourism organizations to promote and market destinations that offer inclusive experiences to curious travelers.
