This Nokia Easy mobile phone has the potential to do very well on the market, catering to a consumer base of the elderly who have been left behind in the speedy progress of technology. Boiling the functions of a cellphone down to the ability to facilitate calls and the sending and receiving of text messages, the device limits the number of commands that a user has to learn.
But beyond the functional reduction of the modern smartphone, Bez Dimitri's concept flaunts a completely unique appearance, designed from scratch to best incorporate an inventive intuitive interface. Along one side of the Nokia Easy is a column of large-type number keys with corresponding letters. A touch-sensitive strip makes scrolling easy, few buttons reduce confusion and the software is constantly prompting the user as a guide through different operations.