The L'Officiel Brazil Noite Adentro editorial is presently on display via the magazine's May 2015 issue. In the darkly lit series, model Daniela Braga showcased a series of striking outerwear pieces.
Consistent throughout this display of apparel is its seasonal appeal. Stylist Flavia Lafer's choice of cropped leather coats, patterned bomber jackets and metallic pieces are all well-suited to warm and cool weather, exactly what shoppers are in search of at this time of year.
Photographer Paulo Vainer exhibited his preference for daring as opposed to functional imagery. In the shots, Vanier captured beams of red light, dimly lit brick walls and parking lots. Although not often the setting for fashion productions, the background worked exceptionally well here.
Key Themes Behind This Trend
- Seasonal Outerwear
- With changing weather patterns, there exist an opportunity for retailers to tap into the seasonal outerwear trend to fulfill customer's changing needs.
- Funky Jackets
- Designers can experiment with unconventional styles, use of metallic hues, and patterns to create funky jackets for the trendy urban crowd.
- Edgy Apparel Editorials
- Brands can adopt unorthodox and daring backdrops for fashion productions to create a more compelling editorial spread.
Where This Applies
- Fashion
- Fashion retailers can cater to consumer needs by producing ethically sourced, stylish and comfortable seasonal outerwear pieces.
- Photography
- Photographers can explore bold and unconventional backdrops to create innovative and compelling fashion editorials with trending, eye-catching outerwear.
- Retail
- Retailers can partner with innovative designers or photographers to create a unique and exclusive line of edgy seasonal jackets.
