The Saatchi & Saatchi LA agency is giving back to good causes this year by making donations through a machine called Nog Pong. The three lucky charitable organizations include the Amanda Foundation, Free Arts for Abused Children and New Directions.
Collaborating with Deep Local, Saatchi & Saatchi re-engineered a ping pong machine, replacing everything with home-made wiring and micro-controllers. Check out the Nog Pong video to see it in action.
Implications - These are the kinds of products and movements that companies around the world dream of creating. Through a deft combination of design skill, passion, and a thirst for charity, Saatchi & Saatchi has proven itself to be a company interested in elevating struggling communities.
What's Driving This Trend
- Interactive Charity
- Opportunity to create interactive experiences that promote charitable donations.
- Creative Fundraising
- Opportunity to devise innovative ways to raise funds for charitable organizations.
- Technology for Good
- Opportunity to leverage technology to make a positive impact on society.
Who This Affects Most
- Advertising
- Disruptive innovation opportunity: Develop advertising campaigns that integrate charitable giving.
- Event Planning
- Disruptive innovation opportunity: Create unique and engaging experiences that encourage charitable donations.
- Technology
- Disruptive innovation opportunity: Design tech solutions that simplify and streamline the process of making charitable donations.
