Nocturna Candle is an Australian luxury lifestyle brand with a collection of all-black, nature-inspired candles that boasts a packaging design as intricate as the scents. Nocturna Candle makes its entire product range from an eco-friendly wax blend of coconut and soy.
The unique black-on-black designs are accented with embossed silver lettering and a texture-rich perforated edge that is ripped back to reveal the candle tucked within a cut-out of a forest. Each variety of candle in the collection is inspired by a city or concept that can be traced back to the trees and plants associated with it.
Hoping to "illuminate your subconscious," the rustic line channels the mystery of the dark nights that inspired them and are a mystical decor option that is bound to stand out on shop shelves.
What's Driving This Trend
- Luxurious Black-on-black Packaging
- Exploring unique design options for packaging to provide an enhanced customer experience
- Eco-friendly Wax Blends
- Alternative materials to traditional wax blends can provide a new selling point for eco-friendly consumers
- Nature-inspired Candles
- Creating candles inspired by natural elements and locations can create a unique sensory experience for customers
Who This Affects Most
- Home Decor
- Expanding eco-friendly and luxury offerings in the home decor industry can provide new opportunities for growth
- Beauty and Personal Care
- Utilizing natural ingredients in beauty and personal care products can appeal to environmentally conscious consumers
- Retail
- Offering unique and eye-catching packaging options can grab customers' attention and increase sales in retail businesses
