No.2 Debuted a New Line of Fun Prints and Zero Waste 'Naked Rolls'
Grace Mahas — July 16, 2020 — Eco
References: urbanoutfitters & gono2
No.2, the leading direct-to-consumer bamboo toilet paper brand, recently debuted a new line of "eco-chic" toilet paper in fun, fresh designs.
The LA-based toilet paper brand now features two new collections, 'Blossom in Disguise,' which features three colorful floral prints, including Lily of Love, Orchid You Not, and Ups-a-Daisy and 'Bolt from Color,' a range of elevated black and white watercolor designs including A Paisley for Your Thoughts, Lucky Streak, and Patchy Polly.
Alongside the bamboo toilet paper collection, No.2 also debuted a line of "zero waste" toilet paper, dubbed 'Naked Rolls.' Each roll is distributed without wrapping and is designed to 2-ply instead of 3-ply.
“We are always looking to cater to our audience, whether that is through releasing more fashionable prints or providing unique new offerings,” says Samira Far, Founder of No.2. “This launch is a sign of expansion of the brand as a whole as well as us moving into the mass market so that we are able to transition as many people as possible to eco-friendly toilet paper."
The new products are now available to purchase on the brand's website as well as Urban Outfitters, Amazon, and select Lowe’s locations.
Image Credit: No.2
The LA-based toilet paper brand now features two new collections, 'Blossom in Disguise,' which features three colorful floral prints, including Lily of Love, Orchid You Not, and Ups-a-Daisy and 'Bolt from Color,' a range of elevated black and white watercolor designs including A Paisley for Your Thoughts, Lucky Streak, and Patchy Polly.
Alongside the bamboo toilet paper collection, No.2 also debuted a line of "zero waste" toilet paper, dubbed 'Naked Rolls.' Each roll is distributed without wrapping and is designed to 2-ply instead of 3-ply.
“We are always looking to cater to our audience, whether that is through releasing more fashionable prints or providing unique new offerings,” says Samira Far, Founder of No.2. “This launch is a sign of expansion of the brand as a whole as well as us moving into the mass market so that we are able to transition as many people as possible to eco-friendly toilet paper."
The new products are now available to purchase on the brand's website as well as Urban Outfitters, Amazon, and select Lowe’s locations.
Image Credit: No.2
Trend Themes
1. Eco-chic Toilet Paper - The trend of eco-chic toilet paper presents an opportunity for companies to create sustainable products with visually appealing designs.
2. Zero Waste Packaging - The trend of zero waste packaging creates an opportunity for companies to reduce their waste and carbon footprint while still providing high-quality products and convenience to customers.
3. Direct-to-consumer Brands - The trend of direct-to-consumer brands presents an opportunity for companies to build a strong relationship with their customers and provide unique and tailored products and experiences.
Industry Implications
1. Toilet Paper Industry - The toilet paper industry can leverage sustainable and visually appealing designs, such as bamboo-based and eco-friendly toilet paper, to capture the growing demand for eco-conscious products.
2. Packaging Industry - The packaging industry can leverage the trend of zero waste packaging by developing innovative and environmentally conscious solutions, such as minimal packaging or biodegradable materials.
3. E-commerce Industry - The e-commerce industry can leverage the trend of direct-to-consumer brands by providing personalized products and experiences to customers and leveraging social media and influencer marketing to reach new audiences.
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