Nightclub-Emulating Cars

The Nissan Juke Box is a Party on Wheels

The Nissan Juke Box may not be the sleekest looking car out there but it will certainly blow its competitors out of the water when it comes to its bass-pumping, window-rattling sound system.

Equipped with 19,000 watts of speakers, the car speaker system features 18 inch subwoofers, a DJ booth and a PA system with
beat- blasting capabilities that mimic that of being in the club with your friends -- while driving.

The car company paired up with the UK dance club Ministry of Sound and Martin Audio to recreate the nightclub atmosphere into an automobile and basically turn the Nissan into a rolling party. Capable of cranking the volume up to an ear-piercing 150 decibels, the system will definitely make long car rides more upbeat -- especially since the music will drown out any annoying passengers.

High-power Car Audio Systems
Disruptive innovation opportunity: Develop high-power car audio systems that recreate the nightclub experience on wheels.
Mobile Entertainment Vehicles
Disruptive innovation opportunity: Design party-themed vehicles with built-in DJ booths, speakers, and lighting systems for on-the-go entertainment.
Immersive Audio-visual Experiences
Disruptive innovation opportunity: Create immersive audio-visual systems for vehicles that enhance the overall driving experience.

Industries Being Reshaped

Automotive
Disruptive innovation opportunity: Incorporate innovative audio technologies into car manufacturing to enhance entertainment capabilities.
Nightlife and Entertainment
Disruptive innovation opportunity: Collaborate with automotive manufacturers to develop nightclub-inspired vehicles for marketing and brand experiences.
Event Production and Rental Services
Disruptive innovation opportunity: Offer specialized event production services for rental companies to provide unique party experiences using mobile entertainment vehicles.
SCORE
2.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 47%
Freshness 8%