The McIntosh Audio System is for the Jeep Grand Wagoneer Concept
Michael Hemsworth — September 5, 2020 — Autos
References: mcintoshlabs & hiconsumption
This new McIntosh Audio System has been designed by the brand for the Jeep Grand Wagoneer Concept that would provide drivers and passengers alike with unparalleled control over the in-car experience. The system is characterized by the brand's signature speakers throughout that will immerse drivers and passengers in music that's richly tuned. A series of touchscreen displays in the front console will enable users to seamlessly navigate the functionality, take total control over the way the speakers sound and more.
The McIntosh Audio System identifies the next-generation of in-car customization capabilities that is positioned to help further enhance the needs of drivers and allow them to enjoy personalization like never before. Aside from the dual-touchscreen design in the middle, the system also appears to have a third display in front of the passenger to let them more seamlessly take control when the driver is focusing on the road.
The McIntosh Audio System identifies the next-generation of in-car customization capabilities that is positioned to help further enhance the needs of drivers and allow them to enjoy personalization like never before. Aside from the dual-touchscreen design in the middle, the system also appears to have a third display in front of the passenger to let them more seamlessly take control when the driver is focusing on the road.
Trend Themes
1. Immersive Audio Systems - Brands can leverage immersive audio technology to create a personal, in-car entertainment experience that is highly engaging.
2. Dual-touchscreen Design - The dual-touchscreen technology presents an opportunity for companies to develop interactive in-car systems that are easy to use and provide total control to users.
3. Personalization for Drivers - Technology solutions that provide drivers with a high degree of personalization options offer a disruptive innovation opportunity in the automotive industry.
Industry Implications
1. Automotive - The automotive industry can leverage immersive audio technology and personalization features to enhance the driver and passenger experience.
2. Consumer Electronics - Consumer electronics companies can expand their market by providing advanced, interactive in-car entertainment systems.
3. Entertainment - Entertainment companies can collaborate with car manufacturers to provide unique, in-car entertainment experiences that are tailored to individual preferences.
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