Nirvana Water Sciences makes science-backed infused spring water to support healthy living and its products help to boost hydration and performance. The one-of-a-kind HMB spring water boasts myHMB Clear, the patented water-soluble form of beta-hydroxy-beta-methylbutyrate (HMB) which is licensed exclusively to Nirvana.
HMB, a natural substance in the body is beneficial for supporting muscles and it's backed by decades of research that show how beneficial it is to athletic performance, reduced recovery times and slowing muscle degradation. The hydrating liquid refreshments are infused with electrolytes to optimize hydration and help people live longer and stronger.
In 2022, the company will be expanding its signature spring water range with a new offering, Nirvana HMB + D3.
Key Themes Behind This Trend
- Infused Spring Water
- Opportunity to develop innovative infused spring water products with science-backed ingredients.
- Water-soluble Supplements
- Disruptive potential to create a new market for water-soluble supplements.
- Hydrating Electrolyte Beverages
- Potential to design high-performance hydrating electrolyte beverages for athletes and health enthusiasts.
Where This Applies
- Beverage Industry
- Opportunity for beverage companies to capitalize on the growing demand for health-focused beverages.
- Supplement Industry
- Disruptive potential for supplement companies to develop new, innovative water-soluble supplements.
- Fitness Industry
- Potential to design hydrating electrolyte beverages for athletes and fitness enthusiasts in the thriving fitness industry.
