Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Nintendo DS Project Beauty

 - Aug 10, 2008
References: nintendic & physorg
Late this November, Japanese women will be the first to try out the new Nintendo DS game, Project Beauty, which offers them make-over advice.

The software was developed by Sega, the gaming company and Shiseido, the cosmetics giant. Users feed scanned images of their faces into the DS. The software then assigns each face based on shape and position of features to one of four categories, cool, active, cute or feminine.

The software next displays the user's face next to a suggested make-over face. The users can select different social circumstances such as work, dating, informal in order to see the recommended makeup tips. Women who are confident of what they wish to apply can use the software to “try” on different cosmetic colours. Instructions on how to apply foundation, blusher, eyeshadow and so on are also given. The software will cost 6,090 yen or $55.

Beauty will now be in the hand of the beholder.