Nina Lindgren is the artist behind the tower cardboard art installation known as 'Cardboard Heaven.' 'Cardboard Heaven' is made up of individual cardboard abodes that together stand an impressive 177 inches (almost 15 feet) tall.
All of the pieces of Nina Lindgren's 'Cardboard Heaven' seem to stack seamlessly on top of one another like a recyclable game of Tetris. Check out this impressive piece of cardboard art in the gallery above.
Implications - Temporary, upcycled innovations are especially attractive to eco-conscious consumers. Companies that manufacture any environmentally friendly alternative to a standard product, such as a home, will instantly be regarded as inventive and much more caring. This fact alone will prompt companies to look into environmental friendliness, as it is essentially a great way to establish positive brand recognition.