Dutch company Niko van den Berg promotes its 'mental training' services with this eye-catching ad.
I'm not exactly sure what 'mental training' is really about, but the ad surely communicates a strong brain. How does it do it? By using two clenched fists put together in the shape of a human brain.
The ad is created by HOUDINI, Amsterdam, The Netherlands, with art director Boris Peters, copywriter Wilbert Leering and photographer Marcel Christ.
Implications - XX.
This impactful ad draws upon the often philosophized relationship between the body and the brain. The metaphor is impactful, showing that the two are one in the same, and translating the message in a way that is enticing and thought provoking.
DIY Knuckle Heads
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Websites For Intelligent People
Endorsed Botanical Haircare
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Niko van den Berg Mental Training Ad Uses Fists For Brains
- By: AymanMar 24, 2009