Niki Pilkington is an illustrator with an eye for artistic value in simple sketches. Pilkington uses an array of mediums in her work, often combining fabrics, ballpoint pen, pencil crayon and paint for a single piece.
The result is an utterly intriguing and completely unique body of work. Niki Pilkington's portfolio ranges from black and white illustrations with polychromatic touches, to impeccably executed portraits done with simple colored pencils.
Implications - Consumers have been shaken by the economic downturn and they are apprehensive about what the future has in store. These consumers are eager for things that are comfortable and familiar. Companies should leverage the power of nostalgia to attract this group.