Nike recently updated its app, unveiling NikePlus Unlocks -- an exclusive membership program that offers its subscribers access to perks.
This simple addition to the app tailors the experience around a user's unique preferences, through collecting data surrounding purchase history, searches, activities and feedback. As another added bonus, those looking to purchase an item through the app can be connected to an expert prior to check-out, ensuring the product fulfills all of an individuals requirements. Members are additionally presented with the exclusive opportunity to customize specific products that non-members don't have access to.
In an attempt to enhance the consumer experience for its members, Nike will reserve its products for members the brand believes will take an interest, providing those chosen with access prior to the public release.