+41's Framed Sneaker Sole Imprints of 'Nike Kleins Monochromes'
Amelia Roblin — October 1, 2010 — Marketing
References: bit.ly
Perhaps the first footprint-on-the-moon connotations are in place on purpose, but all the same, the 'Nike Kleins Monochromes' collection by +41 has a definite aesthetic appeal.
Pressed into "Yves Klein Blue" pigments, three iconic sneaker soles are immortalized in an artist-trademarked color, making them a part of history. Commissioned by the company's Switzerland office, the 'Nike Kleins Monochromes' are magnified photographs that will footmark the walls of the new Bassersdorf Nike showroom.
Pressed into "Yves Klein Blue" pigments, three iconic sneaker soles are immortalized in an artist-trademarked color, making them a part of history. Commissioned by the company's Switzerland office, the 'Nike Kleins Monochromes' are magnified photographs that will footmark the walls of the new Bassersdorf Nike showroom.
Trend Themes
1. Sneaker Art - Brands can partner with artists to create unique and collectible sneaker art pieces.
2. Immortalizing Footwear - Artists can experiment with different mediums to create lasting tributes to iconic footwear brands.
3. Sneaker Showrooms - Retailers can incorporate art installations into their sneaker showrooms to provide customers with unique and visually appealing experiences.
Industry Implications
1. Art - Artists can leverage the popularity of sneaker culture to create new and innovative art pieces.
2. Footwear - Footwear brands can collaborate with artists to create unique, limited edition pieces that cater to sneaker enthusiasts.
3. Retail - Retailers can incorporate artistic installations into their stores to draw in customers and provide them with unique, memorable experiences.
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