Physical retail stores can often feel like an inconvenient nightmare but the new Nike flagship store aims to make the experience as convenient as shopping online. Constructed in a six-floor, 68,000-square-foot space, the new Nike flagship store is sure to attract plenty of tourists and fanatics of the shoe and apparel brand. The massive store will also give showcase to two customization studios, one-on-one shoe consultation, and the display-focused sneaker center.
While the Nike flagship store does serve as an amazing exhibition experience, those more focused on convenience can take advantage of the store's 'Speed Shop.' Located in the store's basement, the 'Speed Shop' experience lets buyers reserve shoes online, try them on in-store, and checkout using their mobile device. The whole process can be completed in minutes and is meant to make real-life shopping more seamless.
Image Credit: Nike
The New Nike Flagship Store Combines Convenience with Experience
Justin Lam — November 15, 2018 — Art & Design
References: dezeen & fastcompany