The Odd Photography of Nigel Tomm

 - Mar 1, 2010   Updated: Mar 23 2011
References: nigeltomm.wordpress & sweet-station
The photography of Nigel Tomm is rather captivating. Within his collection there are moments of ingenuity where the crumpled photograph is positioned cleverly with a live model.

I particularly enjoy this type of photography as it distorts the look of celebrities and unbelievably good looking models and brings them down to realistic level of beauty.

Implications - There is an art behind purposefully broken, crumpled and imperfect creations. Just as people aren't perfect, art often mimics life in this regard. Marketers and businesses should take note that the ideal for consumers is no longer to attain perfection, but rather to be "real" instead of fake or phony. A company that masters this will master the market, so let your imperfections shine through!