The characters in the Nideccy Handmade Umbrellas campaign may seem to have very protective guardian angels who won't even let their wards get wet, but these 'guardian angels' are more concrete than the reader may first realize. They come in the form of Regina and Henryk Nideccy, the designers behind a slew of quality handmade umbrellas, which is highlighted by the image of hands, not umbrellas. One of the ads read, "In three generations a lot has changed. But one thing remains constant, Mrs. Regina takes care of lovers."
The Nideccy Handmade Umbrellas campaign was created by Lowe GGK, an ad agency based in Warsaw, Poland. It was art directed by Sylwia Rekawek Michon, Rafal Szczepaniak with creative direction by Kinga Grzelewska and Marcin Nowak as well as illustrations by artist Rafal Szczepaniak.