Nicole Meyer has started a brilliant project that will see her document every lake in the state of Minnesota. With no less than ten thousand lakes in the state, Meyer has embarked on an ambitious project.
Each of the designs that Nicole Meyer creates are unique pieces that reflect some aspect of the lake. The project will take Nicole Meyer just over 27 years to complete. This is certainly an ambitious project that brings to mind Sufjan Stevens' concept for an album dedicated to every state in America.
Implications - Youth consumers are fascinated by projects with a strong conceptual component. The 10,000 Lakes project taps into this desire and documents something in a creative way. Companies ought to take this into consideration when creating their marketing initiatives.