The Ngorongoro Crater Lodge in Tanzania is unlike any other that you are likely to encounter: the lodge is located inside of a volcanic crater. But you can calm all of your fears as the volcano is no longer active.
The Ngorongoro Crater Lodge is an eco-friendly choice for the travel that enjoys both luxury and the opportunity to reconnect with nature. The hotel actively attempts to reduce its waste and donates any leftover food to pig farms. This is definitely worth checking out if you have got the money.
Implications - Consumers are looking for unique experiences that stand out from the ordinary. The volcanic crater is an exciting experience that is unlike any other and that travelers will be tell stories about. Companies should consider how they can offer unique experience for their customers.