In a hilariously clever campaign, mobile breathalyzer company BacTRACK and beverage blog Vine Pair teamed up to rank each team in the league's NFL fans by level of intoxication.
On every Sunday of the first seven weeks of the 2015 NFL season, BacTRACK breathalyzed NFL fans at each game. The resulting ranking placed Buffalo NFL fans in first, with an average 0.076 blood alcohol content. A map ranking each team in the league's fans by BAC level can be found on the Vine Pair blog and BacTRACK's site.
This campaign was a great way to draw attention to BacTRACK, a mobile breathalyzer that lets anyone track their blood alcohol content using their smartphone. It offers engaging and interesting information -- as well as an opportunity for competition among team fans -- for NFL enthusiasts.
What's Driving This Trend
- Mobile Breathalyzer Tracking
- The use of mobile breathalyzer technology to track blood alcohol content offers a disruptive innovation opportunity in the personal health and safety industry.
- Ranking and Comparing Fan Behavior
- The trend of ranking and comparing fans based on behaviors, such as intoxication levels, presents a disruptive innovation opportunity for marketing and entertainment industries.
- Gamification of Fan Engagement
- The gamification of fan engagement through competitions and rankings creates a disruptive innovation opportunity in the sports and entertainment industry.
Who This Affects Most
- Personal Health and Safety
- The use of mobile breathalyzer technology can revolutionize personal health and safety practices in industries such as transportation and hospitality.
- Marketing and Advertising
- The trend of ranking and comparing fan behavior can be harnessed by marketing and advertising companies to target and engage specific fan demographics.
- Sports and Entertainment
- The gamification of fan engagement presents opportunities for sports teams, leagues, and entertainment companies to enhance fan experiences and increase brand loyalty.
